Oasis released their long-awaited third studio album “Be Here Now” through Creation Records. It became an immediate commercial success, selling more than 350,000 copies on its first day and becoming one of the fastest-selling albums ever. The album reached No. 1 in sixteen countries around the world, although it later received mixed reactions and was criticized as overly long and derivative. Britpop was beginning to lose popularity. The album cover was photographed at Stocks House in Hertfordshire, the former home of Victor Lownes, head of Playboy Clubs in the UK.